(Bloomberg) -- Ferrari NV and Exor NV, the holding company that controls the supercar maker, have inked a partnership with LoveFrom, the creative collective run by Apple Inc.'s former top designer to explore projects in the luxury business.
Exor and Ferrari have signed a multi-year collaboration with Jony Ive and Marc Newson, according to a statement Monday that didn't elaborate on details.
“The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivaled experience and creativity that has defined extraordinary world changing products,” the statement said.
Under the leadership of Exor's John Elkann, Italy's billionaire Agnelli family investment firm has been diversifying its investments in recent years beyond the car industry. Exor also controls Juventus Football Club SpA and reinsurance business PartnerRe, as well as a stake in Stellantis NV, formed by the merger of Fiat Chrysler with PSA Group.
Earlier this year Exor agreed to buy a stake in French shoe and bag maker Christian Louboutin for 541 million euros ($633 million). Ferrari has also embraced fashion, and in June presented its first collection of designer looks.
LoveFrom is a creative collective of designers, architects, musicians, filmmakers, writers, engineers and artists with offices in London and San Francisco.
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