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The Content Creator Gold Rush
The audience is no longer just a consumer but is creating value and must partake in the profits, writes Parry Ravindranathan.
08 Apr 2021, 08:21 PM IST
A few weeks ago, I was invited by a friend to join Clubhouse, the new audio-based social media app that everybody is talking about. I joined reluctantly, admittedly due to FOMO. Over a month in, I’m fascinated by the ecosystem it has become and people’s capacity to, well, continuously converse. It’s like being in an un-ending, clubby, Silicon Valley conference.
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