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Juul Is the New Big Tobacco
Vaping leader moved fast. But perfecting the delivery of nicotine has unfortunate consequences when kids are involved.
12 Oct 2019, 03:40 AM IST
(Bloomberg Businessweek) -- In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc., began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs. By the following winter, “Juuling” was a verb. The two men, former smokers, said their goal was to save millions of lives a year by helping smokers switch. “F...
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