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CFO Leaders: How To Manage An Economic Slowdown, HUL Style–By Srinivas Phatak
CFO Srinivas Phatak enumerates Hindustan Unilever’s multi-pronged strategy to tide over the economic slowdown in India.
14 Jan 2021, 03:08 PM IST
Ask India’s largest consumer goods company, Hindustan Unilever Ltd., how it fights a an economic slowdown and the response you’ll get is—WIMI, CCBT, C4G and maybe a few more such acronyms.For the uninitiated, they stand for Winning In Many Indias, Country Category Business Teams, Connected For Growth—essentially, they are all multi-year, organisation-wide, transformational programmes that are focused on localisation, category-centric...
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