Shubhranshu Singh
Shubhranshu Singh is a business leader and columnist. He has held leadership roles at Royal Enfield, Tata Motors, Diageo, Visa, and HUL. He serves as a global board member of the Effies L...
Stories By Shubhranshu Singh
Whoever Wins In Court, Tata Has Already Lost SomethingTwo stories are being told about what Tata stands for, and only one of them can survive.
The Premium Of Scarcity: Why Digital Advertising Must Pivot Amid AI-Led Supply CrunchAs AI search drains the web, fewer impressions are worth more, but only the ones a publisher can prove.
Death Of The Click: How India's Proposed AI Payment Protocol Will Upend Digital CommerceNPCI's proposed Unified Agent Protocol could make India the first nation with sovereign rails for AI-led payments. Advertising now serves two audiences.
The End Of Commitment: Is The Auto Industry Global, Regional Or National In Its Emerging Character?The world's carmakers are being told the age of open markets is over. For India, the third largest of them, the sharper question is what kind of market it now becomes, and whether it arrived on the global stage only to find the doors closing.