As AI search drains the web, fewer impressions are worth more, but only the ones a publisher can prove.
Set as Trusted Source
on Google Search
Shubhranshu Singh is a business leader and columnist. He has held leadership roles at Royal Enfield, Tata Motors, Diageo, Visa, and HUL. He serves as a global board member of the Effies L...
As AI search drains the web, fewer impressions are worth more, but only the ones a publisher can prove.
NPCI's proposed Unified Agent Protocol could make India the first nation with sovereign rails for AI-led payments. Advertising now serves two audiences.
The world's carmakers are being told the age of open markets is over. For India, the third largest of them, the sharper question is what kind of market it now becomes, and whether it arrived on the global stage only to find the doors closing.