The Hook: Why Old Brands Are Making a Comeback
Why are iconic brands making a comeback? From the Tata Sierra and Bajaj Chetak to Nokia, companies are reviving familiar names to tap into nostalgia—but does nostalgia alone guarantee success? In the fifth episode of The Hook, Alex Mathew and Aayush Ailawadi break down the psychology and business of nostalgia marketing, why some legacy brands thrive while others struggle, and what it takes to reinvent a classic for today's consumers.
