Why Old-School Marketing Is Making A Comeback: The New Marketing Playbook On The Hook

What happens when a paint brand chooses a Joker instead of a celebrity, and doesn't even advertise a specific product? And what can a restaurant in Goa teach us about building a brand that people actually want to return to? In this episode of The Hook, we explore old-school marketing, brand resonance, consumer behaviour, influencers, AI, design, food, hospitality and why sometimes the simplest ideas can have the biggest impact. Watch till the end for some surprising takes on celebrities, Instagram, technology and the OG principles of marketing.