The Hook: How Brands Are Chasing Fans Beyond The 30-Second Ad
Sport has always carried a strange contradiction. It can unite millions behind a shared spectacle, while also turning friends into rivals over the colour of a shirt. For advertisers, that emotional intensity has become one of the most valuable currencies in the attention economy. In the second episode of The Hook, experts break down how brands are moving beyond traditional ads into storytelling, immersive tech, AI-driven engagement, fan communities and targeted sports marketing.
