The Hook: From Clothes To Culture, Here's How Brand Japan Has Become India's Favourite Obsession
In the third episode of The Hook, Alex Mathew and Aayush Ailawadi talk about how Indians are gradually adopting and fanboying over Brand Japan. From clothes to food & culture, be it sushi or their new favourite anime, the entire country has embraced a wave of Japanese culture. On this episode, we break down, how brand Japan has gotten India Hook-ed.
