Big E-Commerce Bet: Why Is Crompton Greaves Consumer Electricals Bullish On Segment?

NDTV Profit in conversation with Kaleeswaran Arunachalam, CFO of Crompton Greaves Consumer Electricals Ltd., highlights expansion plans, including a 20 lakh unit ceiling fan capacity addition in Himachal, backed by a ₹3 crore investment. The company focuses on premiumization, price hikes, and e-commerce growth, now contributing 12% of revenue (~₹1,000 crore). Seasonal demand drives Q1/Q4 growth, with Q3 boosted by winter and festive sales. New product launches (20 in total) and a focus on pumps and appliances fuel growth, while expanded EBITDA margins and shorter replacement cycles underline their strategic edge. E-commerce remains a key driver for sustained growth. #crompton #cromptonfan #cromptongreaves