Advit Jewels Plans Launches Jewellery For Gen Z; Plans Jaipur B2C Store Amid Strong Bridal Demand

Advit Jewels CMD Nitin Rambhajo told NDTV Profit that the company remains focused on expanding its Kundan and diamond jewellery portfolio, supported by strong demand for bridal collections and encouraging shareholder response. He said the company has also launched jewellery lines for Gen Z consumers and men, expects stronger business in the third and fourth quarters due to the wedding season, plans to open a B2C store in Jaipur, and is exploring lab-grown diamonds as a way to reduce costs.