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Systematix Research Report
We interacted with Lizzie Chapman, Founder and Chief Executive Officer of Zestmoney – a large buy now pay later (BNPL) player in India.
BNPL products are growing globally due to:
faster single-factor checkouts versus two-factor verification for other payment options,
lower marketing expense for marquee brands for order value uptick and
increased sales being offered to merchants.
BNPL is offered in three formats globally:
30-day BNPL,
pay in three to four installment BNPL and
long tenor BNPL products.
30-day BNPL offers high touch customer engagement but low profitability and low take rates, leading to low volumes of Rs 1 billion per month.
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