(Bloomberg) --
Finland's millennial prime minister is harnessing social media to motivate Finns to stick with social distancing in the fight against the new coronavirus.
Intent to ensure people don't tire from the lockdown, Prime Minister Sanna Marin and President Sauli Niinisto are starting a campaign to boost morale. 16 charities are already part of the campaign, including the Finnish Red Cross and organizations working with children and on mental health issues, Marin said at a press conference.
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