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'Two Brands, Two Sales' Strategy Good For Innovation, Says Schneider Global CEO
The company believes that internal competition breeds competency and leads to development of innovative products, he said.
31 May 2024, 07:13 PM IST 
Peter Herweck, CEO, Schneider Electric. (Source: Company)
Schneider Electric—that acquired L&T Switchgear in 2020 for Rs 14,000 crore—rebranded the electrical automation company as Lauritz Knudsen, with plans to continue its 'Two Brands, Two Sales' strategy, where the two companies will compete for products and customers in the future as well. "We made the commitment at the time of acquisition that we will continue with the strategy for the benefit of our customers and the brands," Peter He...
