(Bloomberg) -- Hanging out on Facebook is an Asia thing, if the social network's monthly active users are any indication. While the U.S. and Canada pale in comparison, those geographic segments are the biggest drivers of income, having accounted for more than 50 percent of advertising revenue last year (Asia's share was just 16 percent). And with most ad dollars targeting Facebook Inc.'s mobile users these days, growth in its Instagram photo-sharing app should help propel third-quarter revenue past the $9.84 billion average estimate of analysts when the company reports results after the close of markets Wednesday.
To contact the reporter on this story: Matt Turner in New York at mturner107@bloomberg.net.
To contact the editors responsible for this story: Sophie Caronello at scaronello@bloomberg.net, Nancy Moran
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