Wipro Goes For New Brand Identity

Technology major Wipro has revamped its brand identity and unveiled a new "bold and dynamic" brand identity. Replacing a logo featuring a multi-coloured sunflower introduced in 1998, Wipro's new logo comprises multi-coloured dots in four circles. "The expanding pattern symbolizes a boundless Wipro. The four circles represent the Wipro Values, Employees, Clients & partners, and communities. The blue of the word mark creates a sense of...