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This Article is From Sep 16, 2021

TVS Motor Buys Majority Stake In European Electric Bike Maker

TVS Motor Buys Majority Stake In European Electric Bike Maker
TVS Motor Company factory building (image: Company website).

TVS Motor Co. agreed to acquire majority stake in a European mobility firm—its second such in as many years—as it looks to boost its foray into battery-powered vehicles.

The company's Singapore subsidiary, TVS Motor Singapore Pte. Ltd., will buy into Switzerland-based EGO Movement in an all-cash deal, it said in an exchange filing. The deal amount wasn't disclosed.

EGO Movement, with presence in Switzerland and Germany, offers a portfolio of bikes, cargo bikes, and scooters—all electric. In April 2020, TVS Motor had acquired U.K.-based Norton Motorcycles.

“We're building a strategic personal e-mobility ecosystem by scaling unique brands which share our vision of delivering compelling customer experience benchmarks through cutting-edge, aspirational products,” Sudarshan Venu, joint managing director of the Chennai-headquartered company, was quoted as saying in a statement.

The company, he said, aims to address global urbanisation by delivering unique e-mobility solutions.

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