OYO Hotels and Homes, operated by Oravel Stays Pvt. Ltd., has partnered China's largest online travel aggregator Ctrip.com International Ltd. to extend its offerings to travellers, the Indian startup said on Monday.
As part of the partnership, Oyo and Ctrip will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation and branding.
The Oyo-Ctrip tie-up will enable both the brands to leverage their synergies while offering everyday travellers easy access to good-quality affordable living spaces, Oyo Rooms said in a statement.
The company, however, did not share any financial details of the tie-up.
"Our multi-brand strategy enables us to meet the needs of every type of traveller and this partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings," Oyo China chief operating officer Sam Shih said.
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