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Consumer Goods Sector’s Rural Cushion Is Depleted In Second Covid Surge: BQ Exclusive
Covid-19 second wave has disrupted last-mile supply to the hinterland.
16 May 2021, 12:43 AM IST ![NDTV Profit](/icons/feather-without-circle.svg)
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![A woman works at her grocery store in the Dharavi slum area of Mumbai. (Photographer: Dhiraj Singh/Bloomberg)](https://media.assettype.com/bloombergquint%2F2020-02%2F3efc0d17-04bb-4270-b789-8bab898dd18c%2F228253714.jpg?rect=0%2C69%2C3000%2C1688&auto=format%2Ccompress&w=200)
A woman works at her grocery store in the Dharavi slum area of Mumbai. (Photographer: Dhiraj Singh/Bloomberg)
Rural India partly cushioned the consumer goods sector during the first wave of the pandemic last year. During a severe second surge of the virus this time, that may be unlikely.Demand has dropped because of local lockdowns and lack of workers for last-mile delivery in rural areas. Moreover, distributors and companies told BloombergQuint, that villages in various parts of the country have enforced strict measures to restrict the entr...
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