Britannia Begins Phased Price Hikes Of Up To 5% Across Some Products Amid Rising Commodity Costs

Britannia is implementing price increases of 3-5% across some of its product range from Q3 FY25, as the company deals with rising commodity prices like flour, cocoa, and palm oil.

Agnidev Bhattacharya

11 Dec 2024, 06:08 PM IST i

<div class="paragraphs"><p>Britannia Industries CEO Rajneet Singh Kohli stated that price hikes will be rolled out in phases, starting from December, as the company strives to manage rising costs without fully passing them onto consumers.  (Photo source: NDTV Profit)</p></div>

Britannia Industries CEO Rajneet Singh Kohli stated that price hikes will be rolled out in phases, starting from December, as the company strives to manage rising costs without fully passing them onto consumers. (Photo source: NDTV Profit)

Britannia Industries Ltd. has begun implementing price increases of 3-5% across some of its products, starting in the third quarter of fiscal 2025, as the company deals with rising commodity prices."We had mentioned in our analyst call about the steep rise in inflation, especially in flour and cocoa prices. There has also been an increase in import duty of palm oil, which has resulted in almost a 40% hike in terms of the cost of palm...