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Cashbacks, Campaigns And Tech Helped UPI Volumes Bounce Back In May
Value of UPI transactions rose 45% month-on-month to Rs 2.18 lakh crore in May, NPCI data shows.
08 Jun 2020, 06:13 PM IST
India’s top payments companies managed to grow their user base and fashion a rebound in digital transactions in May using a mix of cashbacks, advertising campaigns and quick solutions built for merchants. This, despite the fact that much of the country remained under lockdown in May and consumers spent cautiously.The value of transactions on the Unified Payments Interface fell by 27% in April due to restrictions imposed across the co...
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