(Bloomberg) -- Facebook Inc. hired MTV executive Mina Lefevre to develop original TV shows for the world's largest social network.
Lefevre, who oversaw all scripted programming at MTV, will lead development of scripted and unscripted programming for Menlo Park, California-based Facebook, which has been investing greater resources into original video content over the past year. Lefevre joins a team being run by Ricky Van Veen, co-founder of CollegeHumor.
“I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook's original content ecosystem... well, that just seems like a dream!” Lefevre said Wednesday in a post on Facebook.
The second-largest company in online advertising, Facebook is diving into video to siphon more dollars away from TV. The company has hired executives to lead the effort and has been talking to talent agents, production companies and filmmakers about producing videos for the site.
To contact the reporter on this story: Lucas Shaw in Los Angeles at lshaw31@bloomberg.net. To contact the editors responsible for this story: Crayton Harrison at tharrison5@bloomberg.net, Rob Golum
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