Micromax Sees 20% Revenue From Consumer Durables By December 2017

New Delhi: After televisions, tech firm Micromax is now foraying into the air-conditioner category and expects the consumer durables vertical to contribute 20 per cent to its revenues by December 2017. The city-based firm, which gets a lion's share of its revenues from handsets, has launched four models of split and window ACs, priced between Rs 20,000 and Rs 30,000. "We had launched LED TVs two and a half years back and today are ...