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Leadership: Successes And Failures Of Rajiv Bajaj
Rajiv Bajaj discusses the success of Bajaj Auto’s motorcycle strategy and failure of its quadricycle play.
14 Apr 2021, 11:11 AM IST
Earlier this year Bajaj Auto Ltd. crossed a milestone when it became the world’s most valuable two-wheeler brand, with a market capitalisation over Rs 1 lakh crore. Its managing director, Rajiv Bajaj describes this as a validation of the company’s almost two-decade old bet on motorcycles.That move is not without its critics and even now, in the domestic market, Hero MotoCorp Ltd. has the largest market share. Yet, Bajaj believes over...
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