Google Plows Ahead With Plan to Curb How Ads Track Users
(Bloomberg) -- Google will move ahead with a plan to phase out third-party cookies that help advertisers track customers around the web, shunning alternative methods to track individuals.
The Alphabet Inc. unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy.
“We're making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” David Temkin, Google's director of product management, ads privacy and user trust, said in a blog post on Wednesday.
Google and Apple Inc. are both introducing privacy features to curb web tracking as big tech firms get more regulatory scrutiny over how they collect and use data on how people behave online. Apple Chief Executive Officer Tim Cook took an apparent shot at Google and Facebook Inc. last year by calling for privacy laws to limit “data exploitation.”
Publishers and advertisers complained that Google's tighter restrictions would make it harder to generate revenue by showing which ads lead to purchases. The European Commission and the U.K. Competition and Markets Authority are looking at the issue as they examine Google's power over online advertising.
But Google said Wednesday that its so-called privacy sandbox initiative will address concerns people have about how their personal details are disclosed when they surf the web. The Mountain View, California-based company plans to allow some ad targeting with less-specific data collection that lets advertisers target groups of people with similar interests rather than individuals.
Temkin said the U.S. tech giant realizes “this means other providers may offer a level of user identity for ad tracking across the web that we will not,” such as those based on email addresses.
©2021 Bloomberg L.P.
-
Navigating Energy Crossroads: S Jaishankar's Call For Diversified Supply Chains At G20 Ministerial Meeting
As geopolitical fault lines continue to test maritime trade routes and commodity flows, Jaishankar's message remains pertinent: true economic resilience requires open markets, protected transit lines, and a genuine commitment to multilateral cooperation rather than coercion.
-
Indians Are Travelling, But Not Every Journey Is A Holiday | The Week In Whys
Pilgrims, patients and working women are the real travellers, and the system hasn't quite caught up with them.
-
Getting To Work Costs Women More | The Reason Why
It is not just about women paying more than men. It is about women paying much more in cities than in villages.
-
AI Bias In Investing Cannot Be Eliminated, But It Can Be Governed
Framing is a particularly important example as identical financial information presented in terms of gains rather than losses can lead an LLM to reach a different assessment.
-
Joining The Dots | Dark Skies, Steady Diya: Why Hope Holds This Diwali
With war, a weak rupee and foreign outflows weighing on sentiment, policymakers at the NDTV World Summit and market veterans at NDTV Profit Ignite: Diwali Edition offered the same advice: stay invested and filter out the noise.
-
The Curious Case of Equitas Small Finance Bank And A CEO Who Quit For Stock
PN Vasudevan believes persistent investor concerns over a perceived conflict of interest had become a governance overhang on Equitas Small Finance Bank's stock, even as the lender improved profitability and asset quality.
-
Talking Points This Week: AI Cash Burn, A Tiger Comeback And An India That Still Finds Its Own Path
India is not immune to higher oil or tighter global liquidity, yet its earnings base is broader, its domestic policy levers are still available.
-
Foreign Investors Own Half Of HDFC Bank and ICICI Bank. An LTCG Cut Could Matter Most Here
Foreign portfolio investors have US$115 billion parked in HDFC Bank, ICICI Bank. If the government cuts long-term capital gains tax, Jefferies says returning foreign money could land here first.
-
'Never Seen This Level Of Negativity': Sandeep Tandon Says The Next Rally May Be Closer Than You Think
Veteran investor Sandeep Tandon says foreign selling is easing, large-caps are due a comeback and mid-caps are crowded, while he turns positive on gold, power and pharma this Diwali.
-
Indians Stay With Family, Not In Hotels | The Reason Why
India still lacks enough clean, reliable and affordable hotels for budget-conscious travellers.
