Company Behind Kardashian Game Turns to Disney Characters
(Bloomberg) -- The company that made a name for itself with a popular Kim Kardashian mobile game is now counting on Buzz Lightyear, Peter Pan and other Walt Disney Co. characters for growth.
Nick Earl, chief executive officer of Glu Mobile Inc., provided new details about a free-to-play mobile game the company plans to release next year under a license from the world's largest entertainment company. The game, which Earl didn't name, will feature characters from the Disney and Pixar stables.
“You go in and pick a cast of characters and you take them on a journey and they'll do battle with other groups of characters and such,” Earl said Friday on Bloomberg Television. The company announced its deal with Disney in February.
The San Francisco-based company this week reported a 20 percent increase in bookings to $99.4 million and raised its full-year guidance. The net loss shrunk from the prior year, underscoring what Earl said was a shift from celebrity-focused titles to other games aimed at women such as Covet Fashion and Design Home.
Earl, who joined Glu in 2015, previously worked at game makers Kabam Inc. and Electronic Arts Inc. The stock, which closed Friday at $5.95, is up 63 percent this year.
To contact the reporters on this story: Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net;Emily Chang in San Francisco at echang68@bloomberg.net
To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, Rob Golum, Andrew Pollack
©2018 Bloomberg L.P.
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