BHIM App: Does It Live Up To The Hype?

BHIM App: Does It Live Up To The Hype?
Prime Minister Narendra Modi launched a new mobile application called BHIM on Friday, which integrates multiple modes of payment into a single interface. (Photographer: Anveer Singh/BloombergQuint)
The world over, people will now go to Google's Guru and search for BHIM. At first, they'll see Mahabharat's Bhim, and when they delve deeper, they'll find out about a great man named Bhimrao Ambedkar.
Narendra Modi, Prime Minister (December 31 Address)

And boy was he right. Within 48 hours of its grand launch on December 30 the BHIM app for cashless payments became the most downloaded free app on Google Play Store in India.

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