Apple Sued Over False Advertising Of AI Software: Report
A US federal lawsuit has been filed against Apple in California for allegedly violating consumer laws and engaging in false advertisement of its Apple Intelligence AI software.
The lawsuit filed by Clarkson Law Firm on Wednesday alleges that the consumer technology firm promised users a smartphone powered by their proprietary AI by "saturating the airwaves" with advertisements touting its advanced software capabilities and various innovative features were not were not available to customers on release, according to a news report from Axios.
The lawsuit alleges that Apple misled its customers by convincing them to buy their iPhone 16 series of smartphones at premium pricing and failing to provide the features they advertised upon purchase.
"Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws," the class action complaint said.
It also referred to Apple's statement given to tech blogger Mark Gruber that it would be rolling out features, such as a more personalised Siri, next year in 2026, despite these upgrades to Apple's AI assistant being advertised on YouTube and other platforms both online and through television.
"Worse, Apple has admitted that if these features ever materialise, it won't be until 2026 — two years after its pervasive marketing campaign built on a lie," the lawsuit reads.
It highlighted a YouTube ad featuring actor Bella Ramsey among many other ads on its website and showing off Siri's capabilities, such as sending photos from timelines through verbal commands and checking flight schedules which did not ultimately show up in their finished product.
Apple removed that ad from YouTube but the lawsuit contended that it had failed to retract other similarly false representations in the market that began in the summer of 2024.
"Much less take any action that would adequately remedy the consumers harmed by the company's widespread deception," the lawsuit added.
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