Axis MF Joins ONDC Network To Expand Investor Access To Mutual Funds
Axis Mutual Fund announced on Tuesday that it has joined the Open Network for Digital Commerce or ONDC network, to facilitate transactions in Axis Mutual Fund schemes.
This integration marks a significant step toward making mutual fund investments in its schemes more accessible, affordable, and inclusive, particularly for investors of Axis MF in underserved markets, according to an official release.
By integrating with this open network, Axis Mutual Fund aims to empower its investors—to easily access mutual fund products, removing traditional barriers to investment.
ONDC is an initiative by the Department for Promotion of Industry and Internal Trade and the Ministry of Commerce aimed at democratising digital commerce by establishing an interoperable open network for digital transactions.
MD and CEO of Axis AMC, B. Gopkumar, said, “This integration with ONDC is a game-changer for financial inclusion in India. By leveraging the ONDC network, we are breaking down barriers and making mutual fund investments accessible to millions of Indians, including those in underserved and remote areas."
The initiative is in line with the fund house's commitment towards financial empowerment and ensuring that wealth creation opportunities are available to all those who wish to invest. "Leveraging on ONDC's interoperable digital infrastructure, Axis Mutual Fund seeks to redefine the way investments are made," the company said.
"Our goal is to democratise wealth creation—empowering every individual, regardless of location or income, to take control of their financial future. Joining the ONDC network is a significant step towards building a more inclusive, transparent, and digitally enabled investment landscape in India," said Gopkumar.
"The ONDC network is redefining how financial products reach consumers by eliminating traditional barriers and fostering broader accessibility," shared Hrushikesh Mehta, SVP—Financial Services, ONDC.
"With Axis Mutual Fund coming on board, we are enabling a more inclusive investment landscape—one where digital infrastructure empowers individuals, regardless of location, to take charge of their financial growth. This marks a significant step toward making wealth creation truly democratic in India," Mehta further said.
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