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Dolat Capital Report
Nykaa, India's leading super-vertical e-commerce participant, is one of the most dominant player in beauty and personal care segment.
India beauty and personal care market is at an inflexion point with rising affordability, higher spending intensity and willingness of consumer to pay premium for quality and brand.
There is a paradigm shift in consumer preference from ‘looking good' to ‘feeling good', and the industry is innovating to address the evolving consumer awareness and aspirations.
Having built its core around beauty and personal care, Nykaa is expanding into fashion, men's grooming and business-to-business.
Over the trailing five to seven years many structural positives aligned for a conducive runway of growth viz. smartphone penetration, affordable data, rapid digital adoption, evolution of logistics and payment eco-system. Leveraging these tailwinds, Nykaa created a formidable position in the online beauty and personal care space.
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