Dr Reddy’s Laboratories Launches Limited Competition Product in U.S.
- Drug launch boost for Dr Reddy's Laboratories
- Launches limited competition product in the U.S.
- Analysts estimate incremental annual revenue of $25 million
Dr. Reddy's Laboratories launched Omeprazole and sodium bicarbonate capsules in the U.S. market – a therapeutic equivalent of Salix Pharmaceuticals' Zegerid capsules. Zegerid is an antacid and clocked in sales worth $306.7 million in the U.S. for 12 months ended in May 2016, according to IMS Health.
The move was largely anticipated, given that the Zegerid patent expired on July 15, 2016. Dr Reddy's Laboratories had a settlement with the innovator (patent holder), Valeant Pharmaceuticals to launch its generic version on 16 July 2016.
It is a positive development for Dr Reddy's Laboratories given that it is a limited competition product. Praful Bohra, analyst from Religare estimates this product can add $25 million annually on a sustainable basis to Dr Reddy's revenues.(assuming 70 percent price erosion, 20 percent market share). Bohra assumes it is a 4-5 player market.
We believe this can be an interesting near-term opportunity for Dr. Reddy's given favourable market dynamics (limited competition, increased market size post price hikes by Valeant).Praful Bohra, Analyst, Religare Capital Markets in his report dated July 15
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