(Bloomberg) -- Is Blue Apron a technology company or a grocery delivery service? How investors answer that question will go a long way toward setting a valuation for the venture capital-backed startup that's gearing up to go public. Blue Apron filed its S-1 last week, a proverbial box of goodies (not food) for potential shareholders. Bloomberg reporter Alex Barinka explains Blue Apron's growth story, its considerable challenges, and its plan to become a multibillion dollar public company to host Alex Sherman.
https://soundcloud.com/bloomberg-business/how-do-you-value-blue-apron
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To contact the authors of this story: Alex Sherman in New York at asherman6@bloomberg.net, Alex Barinka in New York at abarinka2@bloomberg.net.
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