#CottonIsCool: Smriti Irani’s Attempt To Save India’s Cotton Industry
After last year's #IWearHandloom campaign became a top trend on Twitter, Smriti Irani, Union minister of textiles, launched a new social media campaign. This time the hashtag crafted is #CottonIsCool, and it's aimed at promoting the use of homegrown cotton among the younger generation.
“Today, India is one of the largest cotton producing nations & cotton has become the ultimate summer fabric,” tweeted Irani before kick-starting the campaign online. The Ministry of Textiles had been using the hashtag #CottonKatha to promote cotton ahead of the campaign.
“India's rendezvous with cotton predates the Indus Valley civilization and has since evolved. Cotton provides comfort in the scorching heat. Wear cotton to stay cool & celebrate cotton industry that employs millions across the country,” Irani tweeted.
Irani posted a picture of herself in a cotton saree and asked fellow ministers and leaders to join in. Chief ministers to cabinet ministers started posting pictures of themselves in cotton with the hastag #CottonIsCool. Fashion designers, sportspersons and Bollywood personalities followed, and #CottonIsCool soon started trending on Twitter.
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
May 16, 2017Switch to cotton this summer because #CottonIsCool.
May 16, 2017
Haryana produces a significant amount of cotton in India & has 33 cotton markets. pic.twitter.com/y9hKjJs2GYAs a former Member of Khadi Commission I value cotton.
May 16, 2017
I join to celebrate Indian summers & cotton industry with my #CottonIsCool look. pic.twitter.com/Yo9cmNpZYHCotton,most comfortable fabric to wear in summers.It's my personal choice too.Lets wear cotton,support Indian Cotton Industry #CottonIsCool pic.twitter.com/3c7n8C0TWK
May 16, 2017This summer beat the heat with Cotton. Buy Cotton & Wear Cotton to support millions of cotton farmers #CottonIsCool pic.twitter.com/yOZOTNuFdn
May 16, 2017Cotton is a statement - comfortable, fashionable. #CottonIsCool pic.twitter.com/ZAuPbYjXuX
May 16, 2017The #CottonIsCool look is perfect to beat the sultry summer heat in style. pic.twitter.com/u8bMOLsHMI
May 16, 2017Favourite summer attire: Comfortable, Stylish and Modern. Cotton is the perfect Indian summer fabric because #CottonIsCool pic.twitter.com/WvlIzg8HVt
May 16, 2017#CottonIsCool pic.twitter.com/ZZyO6xzJrB
May 16, 2017Cotton is not only comfortable but plays vital role for the survival of millions working in the Cotton Industry.Opt for cotton #CottonIsCool pic.twitter.com/KYSmAiZitc
May 16, 2017Hema Malini and other actors and designers wore cotton and joined in promoting Irani's campaign.
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
May 16, 2017@authoramish @AnupamPkher @shekharkapur @smritiirani And here's mine! #CottonIsCool
May 16, 2017
Time to share yours @SethShruti @SwatySMalik @Meetasengupta @jasuja @captain_speakin pic.twitter.com/IcXOpdVssTHandwoven cotton feels beautiful and so special #CottonIsCool #IMGReliance @TheFDCI @smritiirani_in @TexMinIndia pic.twitter.com/vF0DjTd0lC
May 16, 2017#CottonIsCool Yeaaaa!!! @smritiirani pic.twitter.com/cinaVUJxOo
May 16, 2017Indian or western..cotton makes it super stylish n so comfortable too😎Check this classy outfit by #purvapardeshi 😎@prache1 😘#CottonIsCool pic.twitter.com/yBYT4u8QX5
May 16, 2017Enjoying Vietnamese iced coffee in my cold shoulder cotton top #CottonIsCool 🌻 pic.twitter.com/J2jY6pjB9L
May 16, 2017#RegalThreads #Ivory #HandloomCollection #Throwback #CottonIsCool @TexMinIndia @smritiirani @TheFDCI #SunilSethi pic.twitter.com/H5YDaCupIQ
May 16, 2017Authors and journalists joined the bandwagon.
Cool cotton is the only fabric that works for me in the summer!#CottonIsCool @smritiirani @TexMinIndia pic.twitter.com/ppFUTaPFV3
May 16, 2017#CottonIsCool I wear cotton shirts/ kurtas all year round. pic.twitter.com/SJs6ZGnsuv
May 16, 2017Tag your friends and show why #CottonIsCool! This is my in-the-mood-for-writing look! @GulPanag @AnupamPkher @shekharkapur @smritiirani pic.twitter.com/PDmYQN2VBr
May 16, 2017My #CottonIsCool look! In a handwoven cotton Paithani by an award winning weaver from Yeola, Maharashtra. pic.twitter.com/F4HQQCZ2CU
May 16, 2017#CottonIsCool because I've got sensitive skin and I get rashes if I wear any other material @smritiirani pic.twitter.com/S0RZUo8q8Q
May 16, 2017'Tis the season for flowy cottons! #CottonIsCool tagging @RheemaParashar @maryashakil @MathewLiz pic.twitter.com/i12IJ3pIPl
May 16, 2017Cricketer Virender Sehwag was followed by other sports persons who tweeted pictures in cotton wear.
Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE
May 16, 2017#CottonIsCool ,and it's wonderful to see the young India wearing and valuing stuff made from cotton. Really a great initiative @TexMinIndia pic.twitter.com/Fmvym6D9Tn
May 16, 2017Koi bhi mausam ho, Cotton ki feel hi alag hai. Great initiative by @TexMinIndia #CottonIsCool pic.twitter.com/OGJ8KuTf72
May 16, 2017I love cotton because #CottonIsCool ❤️ pic.twitter.com/6f14vfINdn
May 16, 2017Fashion brands also joined in displaying their cotton clothing.
Today, India is one of the largest cotton producing nations! #CottonIsCool @smritiirani @TexMinIndia @TheFDCI #SunilSethi pic.twitter.com/FxnDngu14l
May 16, 2017#CottonIsCool @smritiirani @TexMinIndia @TheFDCI #SunilSethi pic.twitter.com/e52jQpxUob
May 16, 2017We support #CottonIsCool. Check out 100% fashionable & comfortable cotton look by #Benetton. @TexMinIndia pic.twitter.com/3IZjLC6pj2
May 16, 2017Naushad Ali finds that Cotton has the most familiar touch#CottonIsCool @smritiirani @TexMinIndia pic.twitter.com/vrOrjIv2Mq
May 16, 2017Twitteratis of all age groups celebrated the trending hashtag.
@smritiirani my new born son is very happy in cotton. #CottonIsCool pic.twitter.com/b92UJJvkgE
May 16, 2017#CottonIsCool #mother_daughter posing at the @TajBengal #Kolkata . #CottonIsCool for me and my entire #family ! ❤️ pic.twitter.com/DNk6wbzJ45
May 16, 2017Proud to be a cotton farmer #CottonIsCool @pravindhole01 pic.twitter.com/za25eIXJns
May 16, 2017MCD War room team was wearing cotton on last day to look cool because #CottonIsCool pic.twitter.com/MDkKbZidLg
May 16, 2017#CottonIsCool textiles were woven in India wid matchless skill & their use spread to Mediterranean countries
May 16, 2017
Here is cotton Kalamkari Saree pic.twitter.com/vTjZwc3in5Been working with Cottons & Lucknawi Chikankari for more than 8 years now. Nothing matches handmade!#CottonIsCool pic.twitter.com/YOHqc6tM13
May 16, 2017
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