Emerging trends in Indian marriages include bigger budgets, luxurious destination weddings and a growing love for sustainable and lab-grown diamonds.
The WedMeGood annual wedding industry report highlighted that 45% of the brides prefer lab-grown diamonds. Engagement rings are among the highly used ornaments that include lab-grown diamonds.
Around 50% of the respondents preferred opting eco-conscious choices for their wedding planning. They are also being offered organically or locally sourced materials by wedding vendors.
With an approximate 4.8 million weddings scheduled to take place between October and December, it is expected to generate around Rs 6 trillion in the wedding business, the report said.
Following the US, which is placed at the top, India ranked second in the wedding market. This emphasises the industry's significant economic impact and growing global prominence, it revealed.
How Couple Find Each Other?
Bumble and Hinge are the most popular dating applications among the brides and grooms looking out for their partners, while Shaadi.com remains the most preferred marriage platform, according to the WedMeGood report.
In 2024, people leaned towards later marriages as they prioritised personal and professional goals. The average age for both love and arranged marriages stayed at 28 for the second year in a row.
Spending On Discretionary Products To Rise By 15–20%
The retail sector, including both goods and services, are expected to benefit from approximately 48 lakh weddings in November and December, according to the estimates provided by the Confederation of All India Traders. This is higher than the 35 lakh weddings reported last year.
This wedding season will likely generate business worth Rs 6 lakh crore, according to Praveen Khandelwal, secretary general of CAIT.
Specific categories in discretionary products, such as garments, jewellery, electronics, cars, bikes, beauty and cosmetics, are expected to see a rise in spending. Compared to the last wedding season, sales are expected to be higher to the tune of 15–20%, according to Kumar Rajagopalan, chief executive officer of the Retailers Association of India.
Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.
