Zomato Re-Launches Quick Food Deliveries Two Years After Winding Up Instant Ops
 14_05_2024..jpg?downsize=1010:568 "Zomato Re-Launches Quick Food Deliveries Two Years After Winding Up Instant Ops")
Zomato Ltd. has launched its 15-minute food delivery offering, two years after winding up a similar 10-minute feature called Instant.
The Gurugram-based company's 15-minute foray is live across select locations in cities like Mumbai and Bengaluru. Zomato wound up Instant in January 2023, after a year of piloting in parts of Delhi, Gurugram and Bengaluru.
Back then, the company had issued a statement, saying, "Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision."
Zomato's quick commerce arm Blinkit entered the 10-minute food delivery arena via Bistro last month, in a hotly contested field with new entrants like Zepto Cafe, Magicpin's MagicNow and Swiggy Ltd.'s Bolt.
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