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Tata Motors PV Is Finally Making Enough Cars, But Morgan Stanley Says The Buyers Aren't There

The brokerage maintains an equal-weight call as the widening gap between strong factory output and weak retail sales threatens margins.

Tata Motors PV Is Finally Making Enough Cars, But Morgan Stanley Says The Buyers Aren't There
Photo: NDTV Profit

Morgan Stanley is sounding a cautious note on Tata Motors Passenger Vehicles, warning that the demand environment still remains uncertain and is beginning to overshadow the company's recent manufacturing gains.

In a latest note, the brokerage firm has maintained its 'equal-weight' call on Tata Motors PV, with an unchanged target price of Rs 340. The firm implies a potential disconnect between the company's factory output and actual consumer demand, especially in the wake of the ongoing geopolitical scenario.

According to the report, the wholesale side of the business currently looks good for Tata Motors PV. This is a relief considering the supply chain woes and semiconductor shortages that were prevalent in the industry in the recent past.

READ MORE: Mahindra vs Tata Motors PV vs Hyundai: Breaking Down New FY Price Hikes For India's Flagship Models

However, the recovery in supply is now clashing with a retail market that appears to have turned cold. The brokerage firm noted that retail sales remained notably weak throughout the fourth quarter, 

This divergence could be a potential red flag for Tata Motors TV, as it typically leads to bloated inventories at the dealer level, thus forcing manufacturers to offer aggressive discounts or cut production. Both of these things can erode profitability. 

Morgan Stanley has labelled the current demand scenario as 'challenging', a sentiment that contrasts with the optimistic wholesale figures recently reported by the company. 

The report follows March sales data showing Tata Motors' passenger vehicle wholesales grew 29% year-over-year, reaching 66,971 units. 

ALSO READ: Not Tata Motors: Brokerages Pick Two Auto Stocks After Strong March Auto Sales

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