Yoga guru Ramdev's Patanjali Ayurved has tied up with state-run telecom company BSNL (Bharat Sanchar Nigam Limited). As part of the partnership, Patanjali Ayurved will offer SIM cards. Called "Swadeshi Samriddhi", the SIM card was launched by Ramdev on Sunday, news agency ANI reported. With the launch, Patanjali entered the telecom sector, according to the agency. Currently, Patanjali Ayurved offers a wide range of products from segments such as food, ayurvedic medicine, cosmetics, home care and personal care products. Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year.
Here are five things to know about Patanjali's push in the telecom sector, in partnership with BSNL:
पूज्य @yogrishiramdev जी महाराज द्वारा स्वदेशी समृद्धि सिम कार्ड लॉन्च किया गया।पतंजलि और बीएसएनएल द्वारा संयुक्त रूप से जारी इस खास सिम का फायदा पतंजलि के कार्यकर्ता और संगठन से जुड़े पदाधिकारी उठा सकेंगे। इस सिम से मिलने वाला प्रॉफिट देश हित में लगाया जाएगा। #Patanjali #BSNL pic.twitter.com/f8CR6hXZhxPatanjali Ayurved (@PypAyurved) May 28, 2018
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