Tag Heuer, The Luxury Watchmaker, To Accept Crypto Payments
TAG Heuer, a Swiss luxury watchmaker, has announced that it will now be accepting online payments in cryptocurrency in the US. Customers will be able to purchase timepieces using a dozen different cryptocurrencies like Bitcoin, Bitcoin Cash, Ethereum, Dogecoin and five different stablecoins. Users can spend up to $10,000 (~Rs. 7.76 lakh) per transaction using the different cryptocurrencies.
With the move, TAG becomes the latest name in luxury brands to follow the crypto acceptance route. Gucci, Hubolt, Franck Muller, and Norqain are some of the other brands that also accept cryptocurrencies as payment options.
"With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces," TAG said in its statement.
"With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces," said Frederic Arnault, CEO.
The company has partnered up with a US-based crypto payment gateway, Bitpay. “We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of Bitpay to adapt their digital platforms to the rapid transformation of e-commerce,” said Stephen Pair, co-founder and CEO of Bitpay.
This is not the only cryptocurrency move made by LVMH, TAG's parent company that also owns other luxury brands like Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe among others.
The Bernard Arnault-owned company along with luxury house Richemont had announced last year that it was undertaking development towards the Aura Blockchain, which is intended to help customers track and authenticate products.
TAG Heuer's crypto payment acceptance is already live on its website for customers in the US.
-
Navigating Friction And Energy Realities: An Analysis Of Marco Rubio's October Visit To India
Occurring at a critical juncture marked by stalled trade negotiations and escalating geopolitical pressures over global energy supplies, the visit offers a profound window into modern US-India relations.
-
India Exports Capital. Why Not Export Trusteeship?
The big question, then, is whether India can build an institution that global borrowers, investors, banks, and lawyers can trust, even without an Indian connection.
-
France's Economy & Politics Are In Crisis | The Reason Why
Let's look at how the French economy and politics evolved under Nicolas Sarkozy, Franois Hollande and Emmanuel Macron.
-
You May Inherit The Business. You Must Earn Its Credibility.
Succession tests the founder's ability to share authority as much as it tests the next generation's readiness to assume it.
-
Signing Deals Is One Thing; Making Them Work Is Another | The Week In Whys
Sometimes, things don't turn out as planned. Indian companies have lost some bids to rivals, some projects won't produce until 2030.
-
FOMC Wall, PERM Suspension, Hospital Stocks | Talking Points This Week
A PERM suspension would directly affect green-card sponsorship rather than H-1B visas, so the near-term earnings impact could remain relatively limited. The key question is whether this marks a new phase in US scrutiny of Indian IT.
-
Everything, Everywhere, All At Once: Dalal Street's Week To Forget | Joining The Dots
Visa curbs, a Starlink spat and cancer drug caps: what connects this week's shocks for Indian markets
-
India Is Going Abroad For Critical Minerals. But It May Take Years To Pay Off | The Reason Why
Although India's steps are in the right direction, they remain modest compared with India's growing dependence.
-
When Everyone Has AI, What Gives You An Edge?
India's young workforce is entering an uncertain world of work where powerful AI tools are becoming widely accessible. The advantage will belong to those who combine deep expertise with digital fluency, and the distinctly human capabilities that technology cannot manufacture.
-
Wrong Labels, High Pesticide Residues Holding Back Agri Exports | The Reason Why
India needs stronger domestic food-safety and labelling standards, with best practices becoming part of everyday business for farmers, traders and food companies.
