Lego Stops All Advertising on Social Media for at Least 30 Days
(Bloomberg) -- Lego A/S will stop all advertising on social media for at least 30 days as Europe's biggest toymaker joins other companies in protesting against inadequate policing of hateful and misleading content on social networks.
The maker of the iconic building blocks will spend the period to “carefully review the standards” it applies for ads, according to a statement published on Wednesday. It won't reduce its total media budget but will “invest in other channels” during that time, it said.
Read more: Facebook Under Fire as Companies Pause Social Media Ads: List
“We are committed to having a positive impact on children and the world they will inherit,” Chief Marketing Officer Julia Goldin said in the statement. “That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation.”
©2020 Bloomberg L.P.
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