IT Company Bets Big On Artificial Intelligence

Seattle, United States: Microsoft on Wednesday unveiled new tools intended to democratize artificial intelligence by enabling machine smarts to be built into software from smartphone games to factory floors.

Improving programs with artificial intelligence that could tap into services in the internet "cloud" and even take advantage of computing power in nearby machines, was part of a vision unveiled as the US technology titan's annual Build Conference opened.

"We are infusing AI into every product and service we offer," said Microsoft executive vice president of artificial intelligence and research Harry Shum.

"We've been creating the building blocks for the current wave of AI breakthroughs for more than two decades."

Microsoft research has gone deep into areas such as machine learning, speech recognition, and enabling machines to recognize what they "see."

"Now, we're in the unique position of being able to use those decades of research breakthroughs," Shum said.

Microsoft rivals including Amazon, Apple, Google and IBM have all been aggressively pursing the promise and potential of artificial intelligence.

Amazon on Tuesday unveiled the latest member of its family of devices powered by its Alexa digital assistant, with a touchscreen.

Also this week, Samsung-owned Harman Kardon announced the release of its new Invoke speaker powered by Microsoft's digital assistant Cortana and integrating Skype for making calls using the device.

Meanwhile, Google has been ramping up capabilities of its Home digital assistant.

Artificial intelligence is getting a foothold in people's homes, with personal assistants answering questions and controlling connected devices such as appliances or light bulbs.

Digital assistants already boast features such as reminding people of appointments entered into calendars and chiming in with advice to set out early if traffic is challenging.

Microsoft's aim on Wednesday was on businesses and software developers, whether they been students building a fun app or professional technology teams.

"Microsoft is trying to use AI for businesses to solve business problems and app developers to make applications better," said Moor Insights and Strategy principal analyst Patrick Moorhead.

"Which is different from Amazon, Facebook, and Google whose primary business model is to mine personal information using AI to sell you things or put ads in front of you."

Microsoft is taking a unique approach by letting developers customize gesture commands, voice recognition and more instead of making them conform to settings in "off-the-shelf" AI, according to the analyst.

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