HBO Asia and Indian film entertainment firm Eros International today said they will launch two new premium advertising-free movie channels – HBO Defined and HBO Hits – in the country.
"This first ever exclusive alliance will provide for the development of both HBO's existing formats for India as well as the creation of original content for the Indian television market and international distribution," the companies said in a statement. More details on the channels, including launch dates, will be released later, it added.
"There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all.
"We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online," Eros International Executive Chairman Kishore Lulla said.
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