(Bloomberg) -- As Europe's car makers seek to woo customers at the Geneva International Motor Show this week, it's evident that 2017 may be as good as it gets for the foreseeable future. Car sales in the region are forecast to rise 1 percent to 15.3 million vehicles and then gradually fade in the coming years, according to researcher IHS Markit. That's putting pressure on carmakers to squeeze costs with margins thin, even at the top of the cycle.
To contact the reporter on this story: Chris Reiter in Berlin at creiter2@bloomberg.net.
To contact the editors responsible for this story: Benedikt Kammel at bkammel@bloomberg.net, Sheldon Reback
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