Bikaji Foods Invests In FMCG Supply Chain Startup Ripplr's Rs 330 Crore Fundraise
Ripplr, a Bengaluru-based logistics platform that offers distribution services to fast-moving consumer goods brands, has raised $40 million, or Rs 330 crore, in a Series B round from new and existing investors.
The round was led by Fireside Ventures, with participation from new investors—Bikaji Foods International Ltd. and Neo Foods—along with existing investors 3one4 Capital, Zephyr Peacock, and Japanese conglomerate Sojitz Corp. The round also witnessed debt participation.
The startup said the funds will be used to further build its tech platform through hiring and expansion.
"There is an increasing focus on offline expansion that we see with D2C brands after they acquire a strong consumer franchise. Ripplr's plug-and-play model will work superbly well for such D2C brands," said VS Kannan Sitaram, co-founder and partner at Fireside Ventures.
Ripplr was founded in 2019 and facilitates loading and routing decisions, live inventory tracking, and buying patterns, helping with predictive analytics to manage demand and inventory for both brands and retailers.
The company has raised a total of $56 million (Rs 460 crore) so far and claims to be operationally profitable. It operates 24 warehouses pan-India and works with over 80,000 retailers that have long-term partnerships with major FMCG brands, such as Hindustan Unilever Ltd., Britannia Industries Ltd., ITC Ltd., Nestle India Ltd., Godrej Consumer Products Ltd., Dabur Pharma Ltd., and Nivea, among others.
-
High US Salaries, No Green Card Certainty: The Financial Calculation Facing Indian H-1B Families
The suspension of PERM processing at eight technology employers does not cancel existing H-1B visas. What it does is force a question many Indian families have been avoiding: is the US salary worth tying your career and family plans to one employer?
-
Swiggy vs Eternal: Food Delivery's Two Rivals Are No Longer In The Same Race
Eternal is building a private AI assistant, dark.ai. Swiggy is still working out how to make Instamart pay, with an operating loss of Rs 895 crore in the July-September quarter while Blinkit stayed profitable.
-
Where You Live Shapes How You Get To Work | The Reason Why
Two-wheelers are the most popular way to get to work in India, accounting for nearly 43% of workplace commutes.
-
Unhedged Position: Can India See An Indonesia-Style Time Correction?
The Nifty is trading below levels it first clocked in 2024. Is there, then, as I have suggested in the headline, potential that the current time correction drags on painfully for the next three-five, even ten years?
-
Navigating Friction And Energy Realities: An Analysis Of Marco Rubio's October Visit To India
Occurring at a critical juncture marked by stalled trade negotiations and escalating geopolitical pressures over global energy supplies, the visit offers a profound window into modern US-India relations.
-
India Exports Capital. Why Not Export Trusteeship?
The big question, then, is whether India can build an institution that global borrowers, investors, banks, and lawyers can trust, even without an Indian connection.
-
France's Economy & Politics Are In Crisis | The Reason Why
Let's look at how the French economy and politics evolved under Nicolas Sarkozy, Franois Hollande and Emmanuel Macron.
-
You May Inherit The Business. You Must Earn Its Credibility.
Succession tests the founder's ability to share authority as much as it tests the next generation's readiness to assume it.
-
Signing Deals Is One Thing; Making Them Work Is Another | The Week In Whys
Sometimes, things don't turn out as planned. Indian companies have lost some bids to rivals, some projects won't produce until 2030.
-
FOMC Wall, PERM Suspension, Hospital Stocks | Talking Points This Week
A PERM suspension would directly affect green-card sponsorship rather than H-1B visas, so the near-term earnings impact could remain relatively limited. The key question is whether this marks a new phase in US scrutiny of Indian IT.
