Air India Sell Tickets Worth Rs 36 Lakh On Mobile Phones

Bambolim: National carrier Air India has seen revenues from tickets booked through mobile devices
jump nearly three-fold since the re-launch of its mobile application in October.

Air India was raking in daily revenues to the tune of Rs 10-12 lakh from the tickets booked through mobile devices.
     
With the launch of the mobile application, the amount has rose nearly three-fold to Rs 36 lakh per day, a senior official said.
     
"We have seen this uptick in the last nearly one and a half months following the re-launch of our mobile app in October," Air India Finance Director Vinod Hejmadi said here at SITA's two-day 2016 Aviation ICT forum here today.
     
Built by global technology provider SITA using its state- of-the art mobile platform, the app makes it easier for passengers to book, check-in and manage every aspect of their journey from their mobile device.
   
 With the app, the airline is looking to meet growing demand for mobile services as well as increase direct bookings by consumers -- both domestically and internationally.
   
 As per estimates, more than one billion Indians use a mobile phone and out of them around 300 million regularly use them to access Internet.
     
Built on SITA's iTravel platform, the Air India app offers the ability to book and pay for a flight by scanning both passport and credit card.
     
The app has also been integrated with Air India's Flying Returns loyalty programme where passengers can securely access details of points earned or other updates to their accounts.
     
In October, Air India carried 11.25 lakh passengers domestically and had a market share of 13 per cent

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