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And don't miss Chris Bryant on Europe's secret tech giant: "If you've purchased a flight online or through a travel agent, there's a good chance Amadeus was involved. Its platform, the world's largest, collates airline seat availability and pricing data. About half of all global bookings are handled by distribution systems such as Amadeus. At legacy airlines like Lufthansa AG, the figure is nearer 70 percent."
This column does not necessarily reflect the opinion of Bloomberg LP and its owners.
Max Nisen is a Bloomberg Gadfly columnist covering biotech, pharma and health care. He previously wrote about management and corporate strategy for Quartz and Business Insider.
To contact the editor responsible for this story: Mark Gongloff at mgongloff1@bloomberg.net.
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