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This Article is From Oct 07, 2017

Why Investors Poured $110 Million Into a Sock Maker

Silicon Valley’s latest darling isn’t a tech company.

(Bloomberg) -- Many of Silicon Valley's most celebrated companies build software – but these days, the startup everyone's talking about is Stance, which makes socks. This week, Bloomberg Technology's Sarah McBride visits Stance to see why venture capitalists have poured $110 million into a business that has little to do with technology. 

https://megaphone.link/BLM9271995647

Want to hear more? Subscribe on Apple Podcasts and Pocket Casts for new episodes every week. Decrypted is a podcast that uncovers the hidden projects, quiet rivalries and uncomfortable truths in the global technology industry. 

Also Read | Layoffs Are Rising In Tech, But These Skills Are Helping People Unlock Better Pay

To contact the authors of this story: Sarah McBride in San Francisco at smcbride24@bloomberg.net, Brad Stone in San Francisco at bstone12@bloomberg.net.

To contact the editors responsible for this story: Aki Ito at aito16@bloomberg.net, Pia Gadkari Magnus Henriksson Liz Smith

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