Mind And Money: Your Spending And Saving Decoded Based On Personality Type
The way you treat your money tells a lot about you than you realise. Wondering how?
Imagine you're at the mall and a really cool backpack catches your eye. Yes, it's expensive, but the quality of the product looks on point.
Now pause.
Think about how you would react and you can place yourself into a personality type based on the reaction.
The Players
Scenario 1: You step right in and swipe your credit card to buy the backpack without a second thought.
This is the type of people who are impulsive spenders. Thinking about the purchase barely holds them back as they don't wait to contemplate about the consequences of this spend.
“Spending is the result of a combination of so many factors,” said Dr Anjali Chhabria, a practicing psychiatrist.
One might not even realise that they liked might have liked the design of this backpack because a friend had a similar design. They might even be influenced by social media, as they give into the fear of missing out on the product.
“This type of people end up spending somehow, if they have money in their account,” said Kiran Telang, a financial planner.
The fix according to Telang, can be as simple as setting a spending limit. Having a provision set apart to spend will help stay within the limit and spend guilt free.
The Protectors
Scenario 2: You start thinking if you actually "need" a backpack. You start weighing the things you might have to give up to save for the backpack. Thoughts start to spiral and walking away just seems easier.
If you find yourself over analysing every spend, then your protective and perfectionist personality trait spills over to your spending.
“They tend to deprive or delay gratification to themselves,” said Chhabria. For people belonging to this type, low self-esteem might also add to the confusion as they start to question if they deserve the spend.
Protectors also struggle to put their money into spaces with uncertainty, which might make them apprehensive about investing as well.
“Investing is a very uncertain science because of volatility,” said Telang. Accounting for elements like inflation or tax and constantly tweaking the plan is important, according to him.
The Pleasers
Scenario 3: Seeing the bag, you remember a friend struggling to save to be able to buy a backpack. You go ahead and buy it for the friends and get it wrapped to surprise them.
This type of spenders often attaches the purpose of giving to money. They're empathetic with their money. They might put others needs or giving toward the greater good, before their own needs.
“People being empathetic with their money depends on the stage in life they're in,” said Chhabria. This mindset could also kick in after one feels comfortable with what they already saved.
This could also come from a place of fear, guilt or pressure to do good, which is not ideal according to Chhabria.
Kiran recommends that you have a philanthropy plan in place where you follow a set system of giving that will help you budget for the same.
The Planners
Scenario 4: Your first thought is whether this would be a good purchase that is worth the price. You rationally walk yourself through the decision making process. You take a call based on what makes more sense in the long term.
These spenders are focused on the long-term impact of their financial decisions. They try to identify the impact that short term emotional decisions might have and hold back till they are convinced it will help them in the future.
Protectors might be more comfortable mentally accounting for their funds. Essentially, if they label funds based on their purpose, it's easier for them to save and set aside for the fund.
“Even people who are rational will also have emotions come in when big decisions need to be made,” said Kiran.
“People like to belong to a certain group, they might follow people they trust,” echoed Chhabaria. Herd mentality and bias often get through to these tough minds as well.
Identification And Informed Choices
All four of these types have their nuances, drawbacks and strengths. Identifying which type you belong might help you navigate through money matters better.
You can start by analysing the way you think about money, how you spend it and what it means to you. Once you place yourself into one of the four buckets, then you can make informed and intentional choices when it comes to big money decisions.
Watch the Big Decisions episode here:
-
Getting To Work Costs Women More | The Reason Why
It is not just about women paying more than men. It is about women paying much more in cities than in villages.
-
AI Bias In Investing Cannot Be Eliminated, But It Can Be Governed
Framing is a particularly important example as identical financial information presented in terms of gains rather than losses can lead an LLM to reach a different assessment.
-
Joining The Dots | Dark Skies, Steady Diya: Why Hope Holds This Diwali
With war, a weak rupee and foreign outflows weighing on sentiment, policymakers at the NDTV World Summit and market veterans at NDTV Profit Ignite: Diwali Edition offered the same advice: stay invested and filter out the noise.
-
The Curious Case of Equitas Small Finance Bank And A CEO Who Quit For Stock
PN Vasudevan believes persistent investor concerns over a perceived conflict of interest had become a governance overhang on Equitas Small Finance Bank's stock, even as the lender improved profitability and asset quality.
-
Talking Points This Week: AI Cash Burn, A Tiger Comeback And An India That Still Finds Its Own Path
India is not immune to higher oil or tighter global liquidity, yet its earnings base is broader, its domestic policy levers are still available.
-
Foreign Investors Own Half Of HDFC Bank and ICICI Bank. An LTCG Cut Could Matter Most Here
Foreign portfolio investors have US$115 billion parked in HDFC Bank, ICICI Bank. If the government cuts long-term capital gains tax, Jefferies says returning foreign money could land here first.
-
'Never Seen This Level Of Negativity': Sandeep Tandon Says The Next Rally May Be Closer Than You Think
Veteran investor Sandeep Tandon says foreign selling is easing, large-caps are due a comeback and mid-caps are crowded, while he turns positive on gold, power and pharma this Diwali.
-
Indians Stay With Family, Not In Hotels | The Reason Why
India still lacks enough clean, reliable and affordable hotels for budget-conscious travellers.
-
The Economic Imperative: Analysing The Material Driving Force Behind India-Canada Strategic Reset
This economic complementarity is further reinforced by deep institutional investment ties and talent mobility, which form the bedrock of the bilateral framework.
-
Medicine Pricing: Where Must Profit Stop?
India must confront excessive margins, hidden incentives and regulatory gaps that threaten the integrity of medicine.