Louis Vuitton Rejected by U.S. Supreme Court on Parody Bags

(Bloomberg) -- The U.S. Supreme Court refused to revive a trademark suit against a company that sells tote bags featuring cartoon images of Louis Vuitton's iconic luxury goods.

Turning away an appeal by LVMH's Louis Vuitton unit, the justices left intact a federal appeals court ruling that said My Other Bag Inc. was selling permissible parodies. The challenged totes say "My Other Bag …" on one side with an image of a far more expensive Louis Vuitton bag on the other.

The case is Louis Vuitton Malletier v. My Other Bag, 17-72.

To contact the reporter on this story: Greg Stohr in Washington at gstohr@bloomberg.net.

To contact the editors responsible for this story: Kevin Whitelaw at kwhitelaw@bloomberg.net, Laurie Asséo, Justin Blum

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