Destination Weddings A Trend That's On The Rise
Big fat Indian weddings continue to dazzle with opulent celebrations at exotic locations, reflecting Indian affluence. Daman, Khajuraho, and Mussoorie, are some of the latest entrants in the domestic destinations radar in 2024, according to a survey report.
The trend of destination weddings has grown significantly, rising from 18% in 2022 to 21% in 2023 and 26% in 2024.
Rajasthan, Goa and Kerala continued to lead the way in the constant increase in popularity for destination weddings. Internationally, Thailand, the UAE and Italy were the most popular wedding destinations for Indian couples, with Istanbul growing in popularity.
Jaipur, Jodhpur, Udaipur, Jaisalmer, Bikaner, Pushkar are the top destinations in Rajasthan. Rishikesh and and Jim Corbett are the leading spots in Uttarakhand.
These insights are part of a survey by wedding planning app WedMeGood, which gathered data from over 3,500 couples planning weddings between April 2024 and March 2025, alongside input from 500 wedding vendors like planners, photographers, makeup artists, and venues.
As wedding trends keep changing, WedMeGood explored the latest shifts in the wedding industry through a detailed survey. It underscored the vibrancy and grandeur of Indian weddings, which uniquely blend tradition and modernity.
In 2024, India's wedding season is set to break records, with an estimated 4.8 million weddings between October and December, generating Rs 6 lakh crore in business. India ranks second globally, after the US, in the wedding market, highlighting the industry's significant economic impact and growing global prominence.
India's wedding industry, valued at $130 billion, sparks substantial economic activity, fuelled by destination weddings, multi-day extravaganzas, extensive guest lists, lavish feasts, and attire splurges. The average Indian, according to the Jefferies report in June 2024, spends twice as much on weddings as on education.
With 8 to 10 million weddings annually, India leads globally in this sector, surpassing even the US, but behind China.
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