Niti Aayog Ropes In Sushant Singh Rajput To Promote BHIM App, Women Entrepreneurship
Government of India's think tank Niti Aayog has roped in film actor Sushant Singh Rajput to promote two of its major initiatives. One of them is BHIM (Bharat Interface for Money) app and the other is women entrepreneurship platform (WEP). BHIM is a payment app that lets users make simple and quick transactions using Unified Payments Interface (UPI). You can make direct bank payments to anyone on UPI using their UPI ID or scanning their QR with the BHIM app. You can also request money through the app from a UPI ID. The app was developed by National Payments Corporation of India (NPCI). BHIM app has was launched by PM Narendra Modi on December 30, 2016 to bring in financial inclusion.
As part of its larger mandate to promote digital payments nationwide, the NITI Aayog has been successfully driving the digital payments campaign in India, wherein it collaborates with youth leaders and public figures to promote the cashless payment systems across the country. NITI Aayog continues to bring disruption within the industrial space with the establishment of the Women Entrepreneurship Platform (WEP), which was launched earlier this year with a mission to establish a vibrant, enabling ecosystem for women entrepreneurs across India.
Also Read: NITI Aayog, Google Join Hands To Foster AI Ecosystem In India
In order to promote these efforts that Mr Rajput would be entering into an agreement with NITI Aayog. The agreement would be signed by Mr Rajput with Anna Roy, adviser, NITI Aayog in the presence of Amitabh Kant, CEO, NITI Aayog.
Niti Aayog's Women Entrepreneurship Platform (WEP) is a unified access portal which brings together women from countrywide to meet their entrepreneurial ambitions. The idea of the platform was first mooted by NITI Aayog's CEO Amitabh Kant.
WEP helps aspiring women entrepreneurs in three different ways. The first one is to motivate them to start their business. The second is to provide them knowledge and ecosystem support for helping them foster entrepreneurship. And last but not the least, the WEP platform helps female entrepreneurs with hands-on support to entrepreneurs in setting-up and scaling up businesses.
-
Talking Points This Week: Leadership Shock At Nvidia, Earnings Strength, And The Fog Over Hormuz
The Anthropic IPO pricing and first trading day, Nvidia's upcoming earnings, and any fresh signals from Iran will set the tone for the following week.
-
Signature Play: The Classic Cocktail Is Dead. Or Is It?
Classic cocktails are disappearing from India's cocktail menus. But they're still being ordered, taught to bartenders and borrowed from. So, who's really having the last drink?
-
A New Samvat Wishlist: Inclusive Prosperity And Human Development
India has strengthened its economic foundations through infrastructure, digital access and enterprise. Its next growth chapter must deepen productivity, create better livelihoods and widen participation in prosperity.
-
Love, Sex Aur Dhokha: The Audacious Plot To Spy On Jensen Huang
A Taipei dinner, a Singapore chip buyer and a suspected Chinese asset: inside the alleged spy operation that got close to NVIDIA's Jensen Huang.
-
Ten Things I Learnt This Samvat
Patience can be a trap. Cheap stocks can stay cheap. Leverage can wipe you out. What did Samvat 2082 teach us? Niraj Shah writes on 10 lessons from the year gone by.
-
Talking Points This Week: Tech Nerves, FII Buying, And A Faraway Banking Shock
The global markets are not shining this Diwali. The exception in the large markets is, India.
-
Midterm Rally Lasted A Day. The Hard Reality Of A Divided US May Last Two Years | Opinion
Between a contested AI boom, a debt ceiling that arrives in 2027 and a president with every incentive to act alone, the next two years may prove more volatile than the first day's rally suggests.
-
Blue Wave Will Derail the AI Trade but Won't Dismantle the AI Era | Unhedged Position
The Democrats' sweep of the US Congress will see politics collide with economic forces both over the long and short term.
-
It's Time To Take The GST Council's Bet On Trust Global
Payment records can prove India's services exports, and clear, proportionate rules can bring foreign digital sellers into the tax net.
-
Opinion | India at 38: From Innovation Overperformer to Innovation Powerhouse
India now has 453 VC-backed deep science startups, 18 of them late-stage, after 117 percent growth since 2020. Laurus Labs, at USD 9.3 billion, is the most valuable deep science company in any middle-income economy outside China.
